6 Tips on Leveraging Customer Feedback to Grow Your Construction Business

How you interact with customers and respond to feedback can significantly impact your business's success, especially for small businesses. While large companies might brush off a brief negative interaction, even a minor issue can mean winning or losing customers for a local business.

• Build Trust: Positive reviews boost credibility
• Improve Visibility: Reviews enhance local SEO
• Encourage Advocacy: Happy customers drive word-of-mouth growth

Challenges and Opportunities in Construction

Small construction businesses operate in a highly competitive ecosystem. According to Construction Dive, the industry faces challenges like inflation, labor shortages, and supply chain disruptions. Leveraging positive customer reviews and referrals can give you a significant edge. Customer Alliance found that 79% of customers rely on online reviews to choose a local business, emphasizing the need to harness this tool for growth.

Commercial Benefits of Customer Reviews in Construction

Customer reviews are a valuable marketing tool for construction businesses. A recent webinar with JobTread Founder & CEO, Eric Fortenberry, and Oscar Wimshurst from NiceJob, a JobTread Marketplace Partner, highlighted this. NiceJob provides all-in-one reputation marketing software designed for busy, budget-conscious business owners. The webinar showed how leveraging customer feedback can offer many commercial benefits for your construction business, including a 15-20% boost in search traffic with 10 or more reviews.

Turning Customer Feedback into Growth Fuel for Your Construction Business

Here’s how to harness feedback to boost your business effectively:

1. Deliver Exceptional Customer Experience
   Focus on quality, reliability, and clear communication to earn positive reviews. As Oscar Wimshurst from NiceJob highlights, "NiceJob’s mission is to help companies get the reputation they deserve."
2. Encourage Reviews with Incentives
   Make it easy and rewarding for customers to share their experiences. Offer discounts on future services or coupons for reviews.
3. Provide Tools for Easy Review Submission
   Simplify the process with tools that provide direct links to review sites or embed review forms on your website. NiceJob automates review generation, referrals, and social media content.
4. Handle Negative Reviews Professionally
   Develop a feedback response policy. Acknowledge concerns, apologize, and offer solutions. This shows your commitment to customer satisfaction.
5. Train Your Staff to Manage Feedback
   Ensure your team understands the importance of customer feedback and knows how to respond appropriately. Role-playing scenarios can be a practical training tool.
6. Respond Promptly and Professionally
   Timely responses are crucial. For negative reviews, reply within the same day, and for positive reviews, express gratitude and encourage them to share their experience or refer others.

The most important step is simply asking for reviews. As Eric Fortenberry puts it, "It’s surprising how many businesses overlook this step. They’ve already done the hard work and crossed the goal-line; they just need to ask for reviews!" Failing to ask means missing out on a key opportunity.

Watch the webinar recording here.

Learn more about NiceJob

Maximize customer reviews and referrals to elevate your construction business with NiceJob. NiceJob’s recent partnership with JobTread enables construction companies to achieve substantial growth through effective online reputation management.

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