JobTread Connect 2024 Session: How to Elevate Your Customer’s Experience

At JobTread Connect 2024, Director of Marketing, Taylor Crosby, led an education session titled How to Elevate Your Customer’s Experience. With 18 years of experience in marketing, Taylor shares how all businesses can create a great brand by consistently using branding elements and keeping customers engaged during the construction journey.

Highlights from the Session:

What Makes an Outstanding Customer Experience?

1. Understanding Your Customer: Go beyond providing services to creating spaces for new memories and family growth.
2. Open Communication: Engage with your customers by being accessible and responsive to their questions and feedback.
3. Measuring Customer Feedback: Consistently ask for and utilize customer feedback to build trust and showcase your commitment to improvement.
4. Creating a Sense of community: Foster a community to drive referrals and more business.

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What Makes a Great Brand?

1. Differentiation: Stand out from your competitors to build customer loyalty and allow for premium pricing.
2. Consistency: Maintain clear and consistent branding across all elements.
3. Authenticity: Build trust and deeper connections with customers through authenticity.
4. Emotional Connection: Create emotional connections to foster loyalty.
5. Customer Centricity: Put your customer at the center of your business decisions.
6. Innovation: Stay updated with technology and customer needs.
7. Strong Brand Culture: Align internal brand culture with external image.
8. Community Engagement: Engage with your community and invite customers to share ideas.
9. Quality and Reliability: Focus on providing outstanding quality products.
10. Purpose-Driven: Align your company’s purpose with your customers' values.

Essential Branding Elements

1. Well-Designed Logo: Ensure your logo reflects your core values and personality.
2. Brand Colors: Use colors that reflect your brand’s personality.
3. Typography: Select consistent and legible fonts.
4. Brand Voice: Maintain a consistent tone and language.
5. Brand Message: Clearly communicate your mission, values, and unique selling proposition.
6. Website: Ensure your website is user-friendly and reflective of your brand’s identity.
7. Marketing Materials: Maintain consistency across all materials.
8. Social Media Presence: Be active on social media.
9. Brand Guidelines: Document all brand elements for consistency.

Bringing It All Together with JobTread

• Customize your JobTread interface with your logo and colors.
• Tailor the customer portal experience.
• Use job cover photos for enhanced visual appeal.
• Customize documents with your brand elements.
• Use consistent task type colors.
• Utilize the web lead form to capture and engage leads.

Want to dive deeper into these strategies and see how you can implement them using JobTread?

Watch the full video session with Taylor Crosby.

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