Digital Advertising Specialist

JobTread is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. We’re seeking a talented and experienced Digital Advertising Manager to drive brand awareness, generate leads, and support our growth through impactful paid digital advertising.

In this role, you’ll be responsible for developing, managing, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn. As part of our dynamic marketing team, you’ll oversee campaigns from conception to execution, collaborating closely with sales, marketing, and design teams to create and execute high-converting strategies. This role is essential to JobTread’s growth as we continue to innovate and expand our footprint in the construction industry.

If you’re passionate about digital advertising, skilled in data-driven campaign management, and excited to help transform the construction industry, we’d love to hear from you. Join us in advancing construction project management with cutting-edge software solutions!

Responsibilities

• Develop, manage, and optimize paid search and social media campaigns across multiple platforms.
• Conduct A/B testing on ad creatives and landing pages to drive maximum conversion and engagement.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment across all marketing initiatives.
• Measure and report on campaign performance monthly, focusing on KPIs such as CPC, CPL, and CAC, using Google Analytics and other tracking tools.
• Analyze campaign data and provide actionable insights to improve ROI and drive strategy adjustments.
• Manage advertising budgets effectively to maximize impact and achieve campaign goals.
• Optimize ad spend and performance metrics to improve cost efficiency and lead quality.
• Create landing pages to support paid campaigns, ensuring a smooth user experience that increases conversions.
• Develop and execute email drip campaigns to nurture leads, drive engagement, and convert prospects into customers.
• Contribute to content ideation for digital campaigns, supporting brand awareness with blog posts, articles, videos, and social media content.
• Optimize marketing funnels to guide leads through the buyer journey, converting them into qualified prospects and customers.
• Contribute to other marketing and customer success initiatives as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 3+ years of experience managing paid search and social media advertising, with a strong track record in lead generation and conversion optimization.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Ads, and web analytics tools such as Google Analytics.
• Demonstrated ability in A/B testing and using data to optimize ad performance and increase ROI.
• Strong analytical skills, with a focus on tracking and improving campaign KPIs, including CPC, CPL, and CAC.
• Experience collaborating across teams, particularly with sales, product development, and design, to ensure cohesive campaign strategies.
• Excellent project management skills, with the ability to balance multiple campaigns and deadlines.
• Knowledge of the construction industry or SaaS is a plus, offering insight into our target market and customer needs.

Perks

• Join a small, growing team as an early team member.
• Upward career mobility at a high-growth startup.
• Make an impact and advance your career development.
• Opportunity to become an innovator and solve real-world problems for construction.
• Creative and entrepreneurial working environment
• Work every day with successful, smart, and highly motivated people.
• Electronic standing/sitting desks with top of the line secondary monitors.
• Weekly Team Lunch, Happy Hours, and other team events.
• Casual dress code.
• Flexible schedule.

Benefits

• Dental, health, and vision insurance
• Paid training
• 401k plan + matching
• Vacation and other Paid Time Off
• Free access to an onsite workout facility

About JobTread

JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.

Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread.

JobTread’s mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.

JobTread is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.