From Passion Project to Design Build FirmWith Janel Swanson of Wildwood Kitchen and Baths

Meet Janel Swanson, owner of Wildwood Kitchen and Baths located in Lake Elmo, Minnesota. Janel shares her remarkable journey from a stay-at-home mom who transformed her century-old farmhouse kitchen into a passion project, to founding a thriving design-build firm serving the Twin Cities metro area. Janel shares how a hands-on renovation sparked her love for kitchen and bath design, leading her to become a certified designer and general contractor, all while learning the importance of delegation, networking, and streamlined project management. Her candid insights into overcoming early challenges, mastering marketing strategies, and building a talented, dedicated team offer invaluable lessons for anyone looking to carve out their own path in the construction industry.
Here are some of the key takeaways from our discussion with Janel:
- Delegating tasks early on
- Leveraging strong industry networks
- Systemizing your processes
Listen to the episode to learn more.
Resources:
Learn more about Wildwood Kitchen and Baths here.