Episode 83
How Niching Down and Publishing Prices Helped Build a Remodeling BusinessWith Luke Larson of Larson Basement & Bath

Fueled by passion for his work and an entrepreneurial itch, Luke left the audio industry and opened a carpentry business in 2021. Today, he’s transformed the company into a thriving remodeling business that specializes in basement build-outs and bathrooms. Luke shares how focusing on a specific niche, being transparent with pricing, and properly vetting trade partners have been key to his growth. He also discusses balancing entrepreneurship with family life and how his mindset keeps him grounded through challenges.
In this episode, you will learn:
- Luke’s secret to peace and joy in business
- Why Luke niched down to basements and bathrooms and what it’s done for the company
- How he arrived at the right margins for his business
- Why he began publishing price ranges on the company website and how it’s affected client conversations
- Tips for success for running a business with your spouse
Listen to the episode to learn more.
Resources:
Learn more about Larson Basement & Bath here.
Recent Posts
86
Scaling Smart with Annemarie Diaz of TRS Build
85
Leading With Service with Katie Throckmorton, of Distinct Builders
84
Family, Leadership, and Profitability with Jeff Whitted and Ryan Stones of Aslan Design & Build
83
How Niching Down and Publishing Prices Helped Build a Remodeling Business with Luke Larson of Larson Basement & Bath
82
A Bigger Table with Wendy Marvin, Founder and CEO, Matrix Roof & Home