Episode 80
I Don’t Care What I Do, As Long As It’s One ThingWith Joe Averill of Deck Science

Meet Joe Averill, owner of Deck Science based in Elk River, Minnesota. Joe shares his unconventional journey from studying to become a physician's assistant to building a thriving deck construction business. Learn how a solo road trip and a frustrating experience in commercial construction led him to hyper-specialize in decks, creating a streamlined, customer-focused process that sets Deck Science apart. Joe dives into the importance of simplicity in offerings, the power of personalization in sales and customer relationships, and how leveraging technology has helped him scale efficiently.
Here are some of the key takeaways from our discussion with Joe:
- Building a focused, scalable business
- Creating strong customer relationships
- Investing in sales training and personal growth
Listen to the episode to learn more.
Resources:
Learn more about Deck Science here.
Recent Posts
85
Leading With Service with Katie Throckmorton, of Distinct Builders
84
Family, Leadership, and Profitability with Jeff Whitted and Ryan Stones of Aslan Design & Build
83
How Niching Down and Publishing Prices Helped Build a Remodeling Business with Luke Larson of Larson Basement & Bath
82
A Bigger Table with Wendy Marvin, Founder and CEO, Matrix Roof & Home
81
Educate First, Sell Second with James Moylan of Design Builders