Digital Marketing Specialist

JobTread is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. Known for our rapid growth and strong team culture, we’re seeking a talented Digital Marketing Specialist to increase brand awareness, generate leads, and support our overall marketing objectives.

As the Digital Marketing Specialist, you’ll be responsible for developing, implementing, tracking, and optimizing our digital marketing initiatives across multiple channels, with a strong focus on content, SEO, email marketing, and engagement strategies. You should have a solid grasp of current marketing tools and strategies and be skilled in leading integrated digital campaigns from concept to execution.

As a member of the JobTread Team, you’ll contribute to an industry-leading company that values innovation, teamwork, and professional growth. If you're eager to be part of a team dedicated to revolutionizing construction management, we would love to hear from you!

Responsibilities

• Develop and manage our digital marketing strategy to achieve lead generation and brand awareness goals, with an emphasis on organic growth and content marketing.
• Create, manage, and optimize email drip campaigns to nurture leads and engage qualified prospects.
• Implement Search Engine Optimization (SEO) best practices to improve website traffic and increase organic search rankings.
• Contribute to content ideation and creation, including blog posts, articles, videos, and social media posts that resonate with the construction industry.
• Build and optimize landing pages and digital funnels to maximize conversion rates and improve the user experience.
• Collaborate with design, sales, and product development teams to enhance brand awareness and online reputation.
• Measure and report on the performance of digital marketing initiatives, using Google Analytics and other tools to track KPIs.
• Analyze website traffic and content performance to make data-driven adjustments for continuous improvement.
• Support the development of joint marketing initiatives with strategic partners and help qualify new potential partners for the JobTread Marketplace.
• Participate in cross-functional team projects as needed to support the broader marketing and business development goals.
• Contribute to other marketing initiatives as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• 3+ years of experience in digital marketing, with demonstrated skills in content marketing, SEO, email marketing, and Google Analytics.
• Strong understanding of online marketing concepts, strategies, and best practices.
• Exceptional skills in marketing writing and content creation, with the ability to tailor messaging to diverse audiences.
• Analytical and data-driven thinking with experience in measuring and reporting on campaign performance.
• Excellent organizational skills and time management, with the ability to manage multiple projects simultaneously.
• Experience with Pardot and Salesforce is a plus.
• Google Analytics certification is a plus.

Perks

• Join a small, growing team as an early team member.
• Upward career mobility at a high-growth startup.
• Make an impact and advance your career development.
• Opportunity to become an innovator and solve real-world problems for construction.
• Creative and entrepreneurial working environment
• Work every day with successful, smart, and highly motivated people.
• Electronic standing/sitting desks with top of the line secondary monitors.
• Weekly Team Lunch, Happy Hours, and other team events.
• Casual dress code.
• Flexible schedule.

Benefits

• Dental, health, and vision insurance
• Paid training
• 401k plan + matching
• Vacation and other Paid Time Off
• Free access to an onsite workout facility

About JobTread

JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.

Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread.

JobTread’s mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.

JobTread is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.